Frequently asked questions about ticketing for organisers
Are you an event organiser and have questions about ticket sales with EVENTIM.Light? Here you will find the most frequently asked questions and the appropriate answers about using our self-service tool for your professional ticket sales.
Category overview
Registration
Once you have entered all the information about the event and the tickets, you can start selling them immediately via your online ticket shop. Alternatively, you can plan the start of sales for a later date. If you activate the EVENTIM network at the same time, your event will also be available to the advance booking offices after a short update period. The processing by our e-commerce team will also take place promptly so that your event can also be booked on eventim.se.
Please send any changes to your address or bank details to our support team using the contact form.
Note: Please note that the account holder is always the company. This cannot be changed. However, the name of the account holder can be added. Please use our contact form for this purpose.
You can add and save your bank details under 'My profile'. To do so, click on your user name in the navigation bar or directly on 'My profile'. There you will find the data of your registration request and the fields to enter your bank data.
Creating events
Yes, you can easily create your own seating plan with our seating plan editor. Offer your ticket buyers the option of a seating plan booking or the best seat booking. Simply activate the seating plan function in the "Location" section when creating the event.
If you have activated the EVENTIM network for your event, our e-commerce team will process it promptly after publication, including a (quality) check of the content. As a rule, your event will appear on eventim.se within a few working days and can be booked from that moment on.
Tip: Define a display date in the 'Schedule' section of the event set-up to determine when your event should be visible. This way you can create and publish your event in advance. The event will be processed by our team as soon as you publish it. Your event will then automatically go online when the display date is reached.
With EVENTIM.Light you can easily create your own ticket shop, which you can simply integrate into your own website. You can also sell your tickets via your own box office. In addition, you can activate the EVENTIM network and sell your tickets via eventim.se
As soon as you have published your event, it will be directly visible in your EVENTIM.Light ticket shop and in your own box office. If the EVENTIM network is activated at the same time, our e-commerce team will process it promptly, including a (quality) check of the content. As a rule, your event will appear on eventim.se within a few working days and can be booked from that moment on.
Tip: Define a display date in the 'Schedule' section of the event set-up to determine when your event should be visible. This way you can create and publish your event in advance. The event will be processed by our team as soon as you have published it. Your event will then automatically go online when the display date is reached.
After you have sent and confirmed your registration, our sales team will take care of your request. In the meantime, please log in and add your bank details to your account so that everything is already prepared for a speedy event settlement. As soon as we have activated your account, you will receive a notification from us and can publish your events for sale.
Go to your event overview via the menu and click on "Create event". You will be guided step by step through the entire event creation process. Pay attention to the notes in each section. They will give you valuable tips. In the first section "Event" you will also find a video tutorial in which we show you exactly how the event creation works.
We provide you with an extensive list of registered addresses. You can simply select your location from this list. If it is not yet available, add a new location. If your event only takes place digitally, click on 'Create online event' so that your customers are shown 'Online event' as the location.
Please note that a location cannot be changed once your event has been published. In addition, events taking place abroad can unfortunately not be activated for the EVENTIM network. For further information, please contact our support team through the contact form.
If your venue has more than one area, you can create different areas or price categories, e.g. general admission, VIP area or wheelchair users. If a ticket for wheelchair users also includes the accompanying person, please select 'Wheelchair user+B'. You can either select the predefined designations or enter your own. If you create a seating plan, please also assign the seats to the respective area.
In addition to the full price, you can add further price levels with individual designations. Either use our predefined descriptions or enter your own. These price variants can be used, for example, for VIP tickets, Early Bird tickets or discounts. You can store up to 10 different price levels. More detailed information on the individual price variants can be stored in the sales info.
Optionally, each price level can be offered with a limited duration or a freely selectable ticket contingent.
Specify here, through which sales channels your tickets are to be sold. You can choose between: your own ticket shop, the EVENTIM network and your own box office.
Enter information regarding VIP tickets, reductions or accessibility in this section. Please also add if the accompanying person for a wheelchair user is included in the ticket price.
When uploading images for your event, please always include the full name of the respective copyright holder (photographer, designer, etc.).
Please make sure that you have been granted the necessary rights for the intended use (e.g. through a contractual agreement with the respective rights holder).
In the Media section, upload an image for your ticket shop (rectangular crop in 16:9 format) and an image for the presentation in the EVENTIM network (square crop). Ideally, upload the images as png or jpg files.
For an optimal presentation of the rectangular image, this should be uploaded in the format 1920 x 1080 pixels. For the square image, the optimal size is 500 x 500 pixels.
After you have entered all event information, click on "Publish". You can check all the data again. Your event is not published until you click on "Confirm". You can now start selling tickets in your ticket shop.
Alternatively, you can also publish a temporarily saved event by setting the status "Published" on the event details page.
If you have added a pre-sale start date to your event, customers can only buy tickets from this date. It is best to publish your event immediately after creating it so that you can take care of the rest of the organisation - ticket sales will then start automatically at the set time without you having to intervene manually.
Please note: Advance sales only start automatically for an event with the status "Published".
Yes, this is possible during event editing in the 'Ticket areas' section, but only for unsold seats.
Every event organiser must create their own seating plans. Once you have created a seating plan for a location, you can simply reuse it for other events.
You can create a question in your ticket shop to ask your customers for further information, for example “How did you hear about us?”. You can provide a free text field for the answer or use the multiple-choice option. This question will be shown in the check-out of all events that are published in your own ticket shop.
No, the question will only be visible in your own ticket shop.
Yes, it is possible to create an event-related question when you set up the event. This feature can be used, for example, to ask your customers about special menu requests. If you would like to use this feature, please contact us, our team will activate it for you.
Ticket shop
Your customers will receive a ticketdirect as a pdf file by email immediately after booking. Alternatively, they can download the ticket directly from the order confirmation page and save it in Google or Apple Wallet on their smartphone.
After publication, you can either integrate the ticket shop directly into your website via iFrame or embed the link to the ticket shop on your page. In the menu item "Shop" you will find the link to your ticket shop as well as the HTML code for the iFrame integration in the tab "Shop integration". All new events are automatically added to your shop.
In the "Shop Design" tab, you can also customise the design of the ticket shop to suit your brand.
Your customers can pay via PayPal, PayPal Express, Apple Pay, credit card (Visa, MasterCard/EuroCard) and Sofort Überweisung.
You can create a question in your ticket shop to ask your customers for further information, for example “How did you hear about us?”. You can provide a free text field for the answer or use the multiple-choice option. This question will be shown in the check-out of all events that are published in your own ticket shop.
Event series
You can use an event series if you have identical or multiple events on different dates. With this feature you can automatically apply event information in each of the event dates without any manual tasks. For example, you can either apply event description and / or the event image across all events.
You can decide which of these elements may be applied to every event and then edit as necessary into each event.
Generally, this function facilitates ticketing for any event with recurring content. You only have to set up this content once and can then automatically transfer it to your individual event dates.
If all events of a series take place in the same location, please select 'Events recurring at the same location' under 'Type of series' when creating the series. In this way, you define the location in the event series once and it will then be used for all events in the series.
For different locations, select the option 'Series with different locations'. This way you can specify a different location for each individual event.
In addition, you can also select 'Online events' as an option under 'Type of series' if all events in the series take place exclusively digitally.
To change the venue for a single event or in an event series, follow the instructions under "How do I move my event to another venue?" in the "Edit Event" section. To change the venue for the entire event series, follow these steps:
- Click on 'Stop Sales' for the event series to prevent further ticket sales.
- Add a note in the title of the event series to indicate where the event has been moved. Example: Moved to venue XY.
- Also, add this note about the move at the beginning of the sales information: NOTE, THE EVENT HAS BEEN MOVED TO VENUE XY. ALL PURCHASED TICKETS ARE STILL VALID.
- Create a new event series with the new venue and publish it.
- Once this is done, remember to send an email to support@eventim.se to inform us of the move. We will then notify your ticket buyers.
Note: Ticket buyers who may have purchased their tickets locally from you via the ticket box office module cannot be reached and therefore cannot be informed of the move.
Selling events
Yes, you can easily create your own seating plan with our seating plan editor. Offer your ticket buyers the option of a seating plan booking or the best seat booking. Simply activate the seating plan function in the "Location" section when creating the event.
If you have activated the EVENTIM network for your event, our e-commerce team will process it promptly after publication, including a (quality) check of the content. As a rule, your event will appear on eventim.se within a few working days and can be booked from that moment on.
Tip: Define a display date in the 'Schedule' section of the event set-up to determine when your event should be visible. This way you can create and publish your event in advance. The event will be processed by our team as soon as you publish it. Your event will then automatically go online when the display date is reached.
Once you have entered all the information about the event and the tickets, you can start selling them immediately via your online ticket shop. Alternatively, you can plan the start of sales for a later date. If you activate the EVENTIM network at the same time, your event will also be available to the advance booking offices after a short update period. The processing by our e-commerce team will also take place promptly so that your event can also be booked on eventim.se.
EVENTIM.Light offers you everything you need for ticket sales from a single source. From ticket shop creation and integration on your website to simple access control with our ticket scan app and valuable analyses to secure and fast payment. You retain full control over your ticketing and at the same time benefit from the unbeatable EVENTIM reach.
With EVENTIM.Light you can easily create your own ticket shop, which you can simply integrate into your own website. You can also sell your tickets via your own box office. In addition, you can activate the EVENTIM network and sell your tickets via eventim.se
As soon as you have published your event, it will be directly visible in your EVENTIM.Light ticket shop and in your own box office. If the EVENTIM network is activated at the same time, our e-commerce team will process it promptly, including a (quality) check of the content. As a rule, your event will appear on eventim.se within a few working days and can be booked from that moment on.
Tip: Define a display date in the 'Schedule' section of the event set-up to determine when your event should be visible. This way you can create and publish your event in advance. The event will be processed by our team as soon as you have published it. Your event will then automatically go online when the display date is reached.
After you have sent and confirmed your registration, our sales team will take care of your request. In the meantime, please log in and add your bank details to your account so that everything is already prepared for a speedy event settlement. As soon as we have activated your account, you will receive a notification from us and can publish your events for sale.
After you have entered all event information, click on "Publish". You can check all the data again. Your event is not published until you click on "Confirm". You can now start selling tickets in your ticket shop.
Alternatively, you can also publish a temporarily saved event by setting the status "Published" on the event details page.
Yes, you can print the tickets you sold yourself. Keep in mind that only ticketdirect-tickets can be printed.
Promote events
Promotions enable you to offer your customers special prices. For example, you can generate promotion codes which activate special prices for ticket purchases. You can use the promotion codes, for example, for an advertising campaign or to integrate sponsors.
- After publishing your event go to the event detail page and click ‘Create Facebook event’. First, connect your EVENTIM.Light account with your Facebook account and choose the Facebook page to publish your event. You need to choose at least one page to make sure the connection works.
- Next, you need to give EVENTIM.Light the right to access your page. Set the button to ‘Yes’ so that the connection can function flawlessly.
- Now you can edit the image and event description for Facebook. Choose the Facebook event category, where you want your event to be found. Next, click on ‘Create Facebook event’.
- Facebook will send you an e-mail to the e-mail address that is connected with your Facebook account for confirmation. Please confirm here that you are the co-host of the event. Only then will it be published on your Facebook page.
If you sell tickets to your event through our EVENTIM network, you are allowed to use the EVENTIM-logo on your promotion material (i.e. poster, flyer, banner ads or your website).
Please find more information here:
https://eventimb2b.se/mediabibliotek/
First of all, you need your own Google Analytics account. Set up a new property for your EVENTIM.Light ticket shop and set up the data stream. You then only need to add your Google Measurement ID to your EVENTIM.Light account in the "Shop > Tracking" area and save it. Detailed instructions can be found in your EVENTIM.Light account under "Help".
You can simply publish an event that you created in EVENTIM.Light directly on Facebook. Just connect your EVENTIM.Light account with Facebook. All data you input in EVENTIM.Light will be automatically transmitted to Facebook. Your customers will then be forwarded from Facebook directly to your ticket shop where they can buy tickets for your event.
You need a valid Facebook account. And you also need an active Facebook page connected to that account, e.g. your promoter page. You need to be administrator of that Facebook page to be able to publish your event on it.
It means that you delete the connection between your EVENTIM.Light and your Facebook account. In this case your events will no longer be visible on Facebook. If you just want to pause editing your event, just click on ‘Log-out’. The connection with your Facebook account will stay active and your events remain visible on Facebook. To continue editing your event, just log back in.
If you make changes within your event, you need to synchronise EVENTIM.Light and Facebook again. Click on ‘Update Facebook event’ to submit the updated information from EVENTIM.Light to Facebook.
In this case nothing changes on Facebook. Your event will remain visible with an active link to your ticket shop. Your customers will see in the ticket shop that tickets are no longer available.
1. Cancellation on Facebook
When cancelling an event on Facebook, your customers will also be notified there. You keep access to your Facebook event page, but you cannot edit it anymore. The cancellation will be documented on your Facebook event page within EVENTIM.Light. Changes are no longer possible here either. Cancelling your event on Facebook neither affects the status of your event in EVENTIM.Light nor the purchasing process of tickets.
2. Deletion on Facebook
If you delete an event on Facebook, you no longer have access to it. This does not affect the status of your event in EVENTIM.Light and does not lead to a cancellation within EVENTIM.Light.
3. Cancellation in EVENTIM.Light
If you cancel an event within EVENTIM.Light, it does not affect your Facebook event. You need to cancel your Facebook event separately.
Go to the menu ‘Promotions’ in your EVENTIM.Light account. Here you can create a promotion and define all the relevant data such as maximum amount of tickets, validity period and if a code is redeemable once or multiple times. Then you generate the promotion codes that your customers will use when buying a ticket to your event.
Please note: If you use the EVENTIM network as sales channel, the name of your promotion will be displayed there.
After creating a promotion create an event in the usual manner or edit an existing one. Go to the section ‘Prices’ and choose the promotion you want to add under ‘Advanced settings’ of the ticket price.
If you create a promotion with a code, the special offer price is only visible after the customer enters the promotion code. Therefore, only those customers who received a promotion code from you, e.g. as part of a campaign, can buy tickets at the special offer price. If you create a promotion without a code, the special offer price is visible and available to all customers.
You can apply a promotion to several ticket types within one event or to different ticket types of several events. A limitation is implemented through the data within the promotion such as the maximum number of tickets. That way you are always in control of the number of tickets sold at a special offer price.
Go to ‘Promotions’ in the menu bar. Here you will find an overview of all active and inactive promotions. When you click on one promotion, the detail page shows you all relevant information including the events where the promotion is used. Plus, you can also download a report to see how many promotion codes have already been used.
Edit events
You can edit your events at any time by clicking on "Edit event" and adding new information, changing prices, texts or images or adjusting the event date.
Changes are possible in principle, but do not apply to tickets that have already been sold. This should be noted in particular for subsequent price changes. All changes made will also be applied to eventim.se with a time delay.
If your event needs to be cancelled, please stop the sales for this event immediately.
Select the event from the list of 'Published Events', open the event page, click on the 'Stop Sales' button at the top right, and select the status 'Cancel Event'.
When this status is changed, all tickets already sold will be canceled by our support team, customers will be notified (except those who may have purchased tickets through local sales via the Box Office module), and the refund process can be initiated.
We provide you with an extensive list of registered addresses. You can simply select your location from this list. If it is not yet available, add a new location. If your event only takes place digitally, click on 'Create online event' so that your customers are shown 'Online event' as the location.
Please note that a location cannot be changed once your event has been published. In addition, events taking place abroad can unfortunately not be activated for the EVENTIM network. For further information, please contact our support team through the contact form.
When you create a new event, select box office as sales channel for each ticket type that you want to activate for this channel.
Select the relevant event and open the event details page. Click on the "Edit" button to edit the event information.
Now you can either set a limit for the respective price levels in the "Ticket price" section or a limit for the entire area in the "Ticket areas" section.
Please note: If you work with a limitation of the price levels, always check the set number of available tickets in the price level and the ticket area when increasing the number of tickets.
Once you have published your event, you can no longer make changes in the seating plan editor. You can therefore no longer add or remove seats. However, you can easily change the capacity of the general admissions area in the 'Ticket areas' section when editing your event.
Yes, this is possible during event editing in the 'Ticket areas' section, but only for unsold seats.
Select the event you wish to block from the list of "Published events" and open the event detail page. Block this event by clicking on the button "Stop Sales", select the status "pause sales" and confirm. By doing so, your event will receive the status "Blocked". If sales can be restarted, click on the button "Publish" on the event detail page and confirm.
To end sales manually, click on „Edit event“. In the section „Schedule“, change the date and time for „Sales end“. Enter a time slot just a few minutes in the future and save these changes. Sales will now be automatically stopped when reaching that time.
Follow these steps to change your venue to another:
- Change the event status to "Pause Sales" using the "Stop Sales" button so that no further tickets can be sold.
- Add a message such as "Venue changed to XXX" in the event title.
- Add an additional message in your sales information, "Please note, the venue for this event has been changed to XXX. All tickets remain valid."
- Create a new event with the new venue and publish it.
- Contact us via email at support@eventim.se to inform us of the change. We will then inform your customers.
Note: We do not have the ability to reach out to customers who may have purchased tickets locally from you via the ticket box office module.
To move your event to another date, you need to select the relevant event from the list of 'Published Events' and open the event information page. Click on the 'Edit Event' button at the top right and change the event date under 'Schedule'.
Also, add a message to your event information: * NOTE! THIS EVENT HAS BEEN MOVED FROM XXX TO XXX. ALL PURCHASED TICKETS ARE VALID. *
After saving the changes, we will inform all customers who can be reached about the changes or provide you with information on how to communicate it to your customers.
In this case nothing changes on Facebook. Your event will remain visible with an active link to your ticket shop. Your customers will see in the ticket shop that tickets are no longer available.
1. Cancellation on Facebook
When cancelling an event on Facebook, your customers will also be notified there. You keep access to your Facebook event page, but you cannot edit it anymore. The cancellation will be documented on your Facebook event page within EVENTIM.Light. Changes are no longer possible here either. Cancelling your event on Facebook neither affects the status of your event in EVENTIM.Light nor the purchasing process of tickets.
2. Deletion on Facebook
If you delete an event on Facebook, you no longer have access to it. This does not affect the status of your event in EVENTIM.Light and does not lead to a cancellation within EVENTIM.Light.
3. Cancellation in EVENTIM.Light
If you cancel an event within EVENTIM.Light, it does not affect your Facebook event. You need to cancel your Facebook event separately.
You can apply a promotion to several ticket types within one event or to different ticket types of several events. A limitation is implemented through the data within the promotion such as the maximum number of tickets. That way you are always in control of the number of tickets sold at a special offer price.
Box office
When you create a new event, select box office as sales channel for each ticket type that you want to activate for this channel.
Find the order in the order overview that you would like to cancel and click on the delete symbol (trash bin). An overview of the order in question will be opened. Click on 'Cancel all' to cancel the entire order. If you only want to cancel specific tickets from the order, just select the tickets in question and click on 'Cancel selected'.
The box office is a web application within EVENTIM.Light that enables you to sell tickets yourself. This way you have the option to use your office as a local booking office, for example, or you can use it to sell tickets at the box office on the day of the event.
<p>The Box Office module is automatically available as a tab in your EVENTIM.Light account. Under 'Help', you can also find a video guide where we show step by step how to use the Box Office module. The Box Office module can be used as your own small ticket agency or as a sales solution at the door on the day of the event.</p>
Yes, that is possible. Just add a new ticket type by clicking ‘Add free tickets’. This ticket type can be added for the sales channel box office only, and it needs to be activated separately by our support team.
Yes, you can print the tickets you sold yourself. Keep in mind that only ticketdirect-tickets can be printed.
Open the box office application and click on the ticket symbol in the top right corner. You will then see an overview of all orders that you sold through the box office.
You can reprint tickets if necessary. To do so, click on the ticket you want to reprint in your order overview (ticket icon). You can either reprint a specific ticket or an entire order.
Access control
Every ticket has a unique barcode or QR code that can be scanned with our free Ticket Scan App. After scanning a ticket, there will be a pop up that shows you whether the ticket is valid or not.
After successful configuration of the Scan-App you are able to scan tickets 12h before and after the defined access period.
Android: At least Android 5.1
iOS: At least iOS 11
Yes, you can download and print a full list of all sold tickets for a specific event to be on the safe side for managing your access.
The list includes:
- Barcode number
- Ticket status
- Ticket area
- Ticket type
- Price
- Sales channel
To find this list, open the event and click on "Download access data" at the bottom of the page and print the list.
Google Play Store (Android): https://play.google.com/store/apps/details?id=de.eventim.mobile.app.access
App Store (iOS): https://itunes.apple.com/us/app/access-scan-app/id1050612187?mt=8
In your EVENTIM.Light account in the "Admission" section, you can download a PDF with QR codes for configuring the EVENTIM.Access scanning app and step-by-step instructions. Once you have downloaded the scan app from the App Store or Google Play Store, you can configure it in one step by scanning a QR code.
Note: The configuration of the app can be done within 30 days before the event. The barcodes of the tickets sold can only be synchronised within 12 hours before the start of the event. For this purpose, an internet connection must be established on the device during this period at least for the time of the download.
After successful configuration, you have the ticket data of all ticket purchasers in your scan app. During the scanning process, the app checks whether the ticket is valid and whether it has been redeemed before. If the ticket is valid and has not been redeemed before, the message "Ok, access granted" appears on the screen.
If the barcode is illegible, you can also enter it manually. To do so, simply tap on the keyboard at the top of the app, then enter the barcode manually and confirm with "Ok".
Sure, there is no need to have an internet connection while scanning. But please note that it’s necessary to be online during the app configuration process.
Please note: If you are scanning offline with more than one device, the devices won’t be able to synchronise the already scanned tickets to each other.
Ticket purchases can be synchronised with the configured scan app at the earliest on the day of the event 12 hours before the set start of the event.
Ideally, you should connect the scan app to Wi-Fi so that a permanent synchronisation with our servers can be carried out. If you want to use the offline mode, you must ensure that you only synchronise after the end of the sales period so that you can record all ticket purchases.
Pricing & settlement
As soon as your event has been properly and completely carried out, change the status on the event details page to ‘Finished’. This gives us the go-ahead for billing. From now on, no further bookings or cancellations are possible. With the status change, we start the billing process.
After you have changed the status of your event to 'Finished', the payment will be made within five working days. We will use the bank details you entered in your profile for payment. Cancelled or rescheduled events can only be settled after any cancellation claims by ticket buyers have been clarified.
Our support team will be happy to answer any questions you may have about billing and payment. Simply send us your question and your event data via the contact form.
Once you have set your event to 'Finished', you will find a button ‘Download Settlement’ on the event detail page.
You can add and save your bank details under 'My profile'. To do so, click on your user name in the navigation bar or directly on 'My profile'. There you will find the data of your registration request and the fields to enter your bank data.
The base prices you define form the basis for the ticket fees and for the settlement after the event. Enter your base prices when creating the event and the sales prices are calculated automatically so that you can see directly what the end customer is paying. You can choose between: "Base price excl. fees" and "Ticket price incl. fees". Or use our price calculator to calculate your ticketing costs.
Please note that it is not possible to change the fee model (incl. fees or excl. fees) once an event has been published.
All sales will be listed in your regular event settlement report. After processing your event you can download the report as usual from the event page within your account.
The proceeds of the tickets sold through the box office will be collected by you directly. We will charge you with the fees of those tickets and retract the amount via SEPA direct debit mandate from the bank account you provided us with in your EVENTIM.Light account.
Our organiser support is here for you.
You haven't found the right answer to your question? Our support team will be happy to help you.
Your benefits as event organiser
Ticket sales made simple
From the simple creation of your events, to ticket sales in your own ticket shop, to uncomplicated admission - EVENTIM.Light offers you all ticketing features in one tool.
Strong sales power
Around 250 million tickets are sold through EVENTIM's systems every year. Use the reach of eventim.se to boost your sales.
Low fees & flexible use
As the organiser, you decide who pays the low fees. There are no obligations for you, because there are no contractual obligations or fixed costs.
Reliable ticketing partner
You benefit from our reputation, experience and customer service as well as from our powerful ticket system. Your earnings are paid out quickly and securely.